Smokers Club

Identity, brand and spatial design for the Newport smokers club in Atlanta, Georgia.

For legal reasons, the identity could not use any wording or depict smoking anyhow, so we designed a pack of cigarettes viewed from the top.

Creative Direction: Allison Demyanovich / Lucas Benarroch
Art Direction: Reese Carpenter
Graphic Design: Lucas Benarroch
Production Design: Cody Heuer
Made possible by Mirrorball Agency