ARIZONA BEVERAGES
Great Buy 99¢
Brand, merch, web and spatial design for Arizona Tea’s Great Buy 99¢ pop-up store in Soho, New York.
To expand on the legendary symbol ‘GreatBuy99’ that has become a part of contemporary Americana and a meme of ’90s pop-culture, we opened the Great Buy 99 shop on Crosby Street in Soho, a unique retail experience that riffs on the classic New York 99¢ store, set amongst the high-profile boutiques of this luxury shopping mecca.
Related Press: Forbes, Cool Hunting
Creative Direction:
Lucas Benarroch
Production Design:
Cody Heuer
Store Production:
Askia Bing
Merchandise Production:
Dawn Dunning
Animation:
William Umaña
Space / Merch Design:
Lucas Benarroch
Web Development:
Mpire Creative
Product Photography:
Alex Contell
Project Management:
Teresa Yorkgitis
Executive Creative Direction:
Michael Blatter
Made possible by AriZona & Mirrorball
