SNEAKERS + ICE CREAM
New Balance by Mistura
Identity, brand, package and spatial design for New Balance’s unique collaboration with Mistura Ice Cream, a cozy ice cream shop inside New Balance’s largest flagship store in Europe situated on Madrid’s Gran Via.
Creative Direction: Lucas Benarroch
Graphic Design: Lucas Benarroch
Motion Design: Lucas Benarroch
Illustration: Nicolas Linares
Photography: Adrian Rios