New Balance / Mistura Ice Cream

New Balance by Mistura

Identity, brand, package and spatial design for New Balance’s unique col­lab­o­ra­tion with Mistura Ice Cream, a cozy ice cream shop inside New Balance’s largest flagship store in Europe situated on Madrid’s Gran Via.

Creative Direction: Lucas Benarroch
Illustration: Nicolas Linares
Motion Design: Lucas Benarroch
Photography: Adrian Rios