Identity, motion and exhibition design for 83M80, a project about letterpress in the digital era, by Gonzalo Hergueta & MRKA.

83M80 is an exploration of the influence of technology on visual com­mu­ni­ca­tion, from the days of the letterpress to the Internet era. Focusing on errors and mis­con­cep­tions, 83M80 preserves these aesthetic cues by rep­re­sent­ing them in a movable typeface.

Related Press: VICE

Artwork: Lucas Benarroch / Gonzalo Hergueta
Design: Lucas Benarroch / Gonzalo Hergueta
Photography: Alex Contell
Videography: Luis Corzo
Production: Cecile Garcia / Laura Cartagena
Awarded by the Type Directors Club
Acquired by Harvard University