MRKA & GON HERGUETA
Identity, motion and exhibition design for 83M80, a project about letterpress in the digital era, by Gonzalo Hergueta & MRKA.
83M80 is an exploration of the influence of technology on visual communication, from the days of the letterpress to the Internet era. Focusing on errors and misconceptions, 83M80 preserves these aesthetic cues by representing them in a movable typeface.
Related Press: VICE
Artwork: Lucas Benarroch / Gonzalo Hergueta
Design: Lucas Benarroch / Gonzalo Hergueta
Photography: Alex Contell
Videography: Luis Corzo
Production: Cecile Garcia / Laura Cartagena
Awarded by the Type Directors Club
Acquired by Harvard University